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How you can make your company great

We all want to be proud of the company we work for. It enhances our reputation, makes us look good, feel good and gives us access to the best people. The majority of us want to work for companies with...

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Know your clients aim

Most clients are corporate people protecting their mortgages. They mistakenly see ideas as a risk rather than an advancement to their careers. Therefore their motivation may be quite different from...

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When it can’t be done do it. If you don’t do it, it doesn’t exist

A new idea can be either unfamiliar or silly or both. It can’t be judged by description. It needs to be done to exist. It is unlikely that anyone will sanction the cost of something they don’t...

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What do you do when your client won’t buy?

A client often has a fair idea of what he wants. If you show him what you want and not what he wants he’ll say that’s not what he asked for. If, however you show him what he wants first, he is then...

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Have you noticed how the cleverest people at school are not those who make it...

What you learn at school are facts, known facts. Your job at school is to accumulate and remember facts. The more you can remember, the better you do. Thos who fail at school are not interested in...

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Don’t promise what you can’t deliver

When selling our ideas, we tend to overpromise in our enthusiasm for our creation. In our vision of how we hope it will be, we leave no room for failure. The result will probably be disappointing. Not...

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Don’t look for the next opportunity. The one you have in hand is the opportunity

We are always waiting for the perfect brief from the perfect client. It almost never happens. You’re probably working on a job or project right now and saying, ‘This is boring, let’s just deal with it...

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I want to be as famous as “Persil Automatic”

As a teenager, Victoria Beckham’s ambition was not just to be better than her mates or even a famous singer but to become a world brand. She not only dreamed about it, but wanted it enough to go about...

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Become whoever you want to be

All of us want to be good at our jobs, but how good do we really want to be? Quite good. Good. Very Good. The best in our field. Or the best in the world? Talent helps, but it won’t take you as far as...

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You can achieve the unachievable

Firstly, you need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do the things that you’re incapable of. If you think you’re unable to...

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